America’s Most Trusted Mattress Brand — Lifestory Research
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including mattress brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized mattress brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the mattress product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® Mattress Brand national press release that can be found on the Lifestory Research website.
The Lifestory Research 2020 America’s Most Trusted® Mattress Brand Study explores shopper perceptions of mattress brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the mattress brands. The study investigates the questions asked when people are shopping for a mattress. What are the best mattress brands? Which mattress brands do people recommend? Which mattress brands can you trust? What is the quality of different mattress brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses mattress brnds shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The mattress brands that were found to be most recognized in the study were Tempur Pedic, Serta, Saatva, Sealy, Stearns & Foster, Beautyrest, Tuft & Needle, Loom & Leaf, Simmons, Select Comfort, BeautySleep, Casper, Purple, Leesa, and Spring Air. . Brand awareness and brand familiarity were used to determine if a mattress brand was known well enough to be included in the national trust ranking. Tempur Pedic received the highest Net Trust Quotient score and earned the #1 ranking of most trusted mattress brands.
Tempur Sealy (NYSE: TPX) develops, manufactures, and markets mattresses, foundations, pillows and other products. The Company’s products are sold worldwide through third party retailers, its own stores, and online. The company was founded by Robert B. Trussell, Jr. in 1992 and is headquartered in Lexington, KY.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.