Architect Frank Gehry Designs Showstopping Windows for Louis Vuitton

By Patrick Wilson

Louis Vuitton is moving forward in a big way this fall. With artistic director Nicolas Ghesquière’s first collection for the storied company hitting stores, and the Fondation Louis Vuitton—LVMH’s new center for contemporary art and culture in Paris’s Bois de Boulogne designed by Pritzker Prize–winning architect Frank Gehry—opening in October, the brand has plenty to celebrate. To mark both occasions, Gehry has designed striking windows that now appear at Louis Vuitton stores, as well as the New York City flagships of Saks Fifth Avenue, Bloomingdale’s, and Macy’s.

Gehry created mastlike wood structures that hold up aluminum "sails" that twist and swirl around pieces from the fall/winter ready-to-wear collection. The curved silver, graphite, Champagne, and pink sculptures, which Gehry calls “Wind Wings,” were inspired by glass sails that make up the shell of the Fondation. Louis Vuitton Maison on Fifth Avenue also features exclusive sails with an anodized black finish. The gleaming ebony waves complement Ghesquière’s modern collection of structured A-line silhouettes, many fashioned from slick leather.

The windows will be up through October at all New York locations and in select stores around the world. Visitors will also be able to scan the displays using the Louis Vuitton Pass app on their mobile phones to access exclusive content. Window shopping never looked so good.